The homeowner was comparing several roofing proposals and wanted to understand what separated one contractor from another.
Price mattered, but so did the workmanship warranty, the roofing system being installed, and how the property would be protected during construction. Cleanup was especially important after the homeowner heard about another project where nails and debris were left behind.
We responded by putting the warranty, roofing components, property protection, and cleanup process clearly in writing. That transparency helped the homeowner compare the proposals based on the full value of the work, not only the initial price.